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| The Traditional Banner | |
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For years, Weis
followed a strategy that saw two different logos attached to its stores. In
print ads, a red cloud (very 1950s), with the company name in capital
letters, appeared. However, different logos appeared on the stores
themselves. Stores in the 1950s and 1960s sported a simpler logo that featured the company name in a curvaceous, all-capital typeface. The stores then dropped this style in favor of an all-lower-case, cooper-faced sign. For years, this style featured yellow letters spelling the traditional "weis markets" name. Later, the letters were changed to red, and "markets" was dropped. |
 The original cloud logo |
 Old (left) and new (right). |
 A vintage photograph of the 1950s/60s store exterior. |
| In the mid-1990s, as Weis was undergoing substantial modernization, its cloud logo was finally retired. In its place arose the company's new logo: a red rectangle with "weis" written in white, cooper-faced letters. The new logo was not much of a leap from the signs that had adorned the fronts of the company's stores for three decades. The red rectangle (an oval was considered but decided against) was added to denote strength and power. |
 The new logo, complete with red box. |
| Other Banners | |
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Over the years,
Weis Markets has acquired other grocery stores and chains, beginning with
Albany Public Markets in 1967. Often, the company adds these stores to its
collection without changing the names. Of the various banners the company operates, the most prevalent besides Weis are King's and Mr. Z's. Both of these banners were added through acquisitions. Weis makes no secret of its ownership of these names, as it displays those logos prominently along with its primary logo. While the King's and Mr. Z's stores have unique logos of their own, the banners are displayed in white, reverse-type, cooper-faced letters when they appear alongside the Weis banner. Weis and Mr. Z's both use red on their logo, while King's uses blue. |
 Weis/King's: from a newspaper circular.
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| In the late 1990s, Weis purchased Cressler's, a successful, independent supermarket near Shippensburg. It retained the name and logo but, at the same time, filled the store with its Weis logos. |
 The front of Cressler's |
| Weis operates three stores under the Scot's Lo-Cost banner. These stores, which were entirely created by Weis and not acquired, follow a warehouse format and feature a "stripped-down" feel. The Scot's logo also evokes a warehouse theme, complete with a rubber stamp-styled font. The logo features standard Weis red with yellow. |
 The warehouse-esque Scot's logo. |
